Lionsgate Club Privacy Policy

Last Updated: February 19, 2026

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This Privacy Policy describes the privacy practices of Create Lore, Inc. (“Incention,” “we,” “our,” or “us”) with respect to how we collect, use, disclose and share the information you provide when you visit this website, create an account or online wallet, or otherwise complete a transaction through our services on the club.lionsgate.com website and subdomains (“Services”). A reference to Incention is a reference to Create Lore, Inc. and its relevant affiliates involved in the collection, use, sharing, or other processing of Personal Data.

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In addition, we provide the Services on behalf of Lionsgate Entertainment Corp. and its affiliates (“Lionsgate”) and will provide your Personal Data to Lionsgate. Lionsgate will process your Personal Data in accordance with the Lionsgate Privacy Policy and Lionsgate California Privacy Rights Notice (collectively, the “Lionsgate Privacy Policy”).

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Before using or submitting information to the Services please review this Privacy Policy carefully, as well as the terms of service (the “Terms of Service”), available here, which governs your use of the Services.

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Personal Data We Collect

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Personal Data You Give Us. You may give us Personal Data by visiting this website, creating an account or online wallet, or otherwise completing a transaction through our Services.

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The categories of information include:

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Identifiers, such as real name, alias, address, online identifier, device identifier, Internet Protocol address, email address, account name, or other similar identifiers.
Categories of personal information described in Section 1798.80(e) of the California Civil Code, such as name, address, telephone number.
Audio, electronic, visual, or similar information, such as online videos or media.
Commercial information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information.
General geolocation data based on IP address.
Inferences drawn from the above categories of information.

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The categories of sensitive information include:

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Account log-in, in combination with any required security or access code, password, or credentials allowing access to the account.

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Personal Data You Give An Online Wallet or Blockchain Platform. You may open an account with an online wallet or blockchain platform, in order to redeem rewards of cryptocurrency and/or blockchain assets. The online wallet and/or blockchain platform will collect the following categories of information:

Identifiers, such as real name, alias, address, online identifier, device identifier, Internet Protocol address, email address, account name, or other similar identifiers.
Categories of personal information described in Section 1798.80(e) of the California Civil Code, such as name, address, telephone number, bank account number, credit card number, debit card number, or any other financial information.
Commercial information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information.
General geolocation data based on IP address.
Inferences drawn from the above categories of information.

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If you redeem a reward involving a cryptocurrency and/or blockchain asset, the online wallet or platform will indefinitely retain a publicly available transaction identifier in connection with your reward.

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These platforms have their own privacy policies governing the use of user and account data, and we encourage you to refer to the specific platform’s privacy policy in connection with the creation of your account.

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Information We Automatically Collect. Like many website operators, we collect information that your browser sends whenever you visit our Services. This includes log data, such as your computer’s IP address, browser type, browser version, the webpages that you visit, the time and date of your visit, the time spent on those pages and other statistics, and whether you reached our page via a social media or email campaign. This information may be collected via several technologies, including cookies, web beacons, clear GIFs, canvas fingerprinting and other means. You can control cookies in your browser to enable or disable them.

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Information We Collect From Third Parties. If you share content to our Services from third parties (e.g., Meta, Instagram, TikTok or YouTube), or if you share content from our Services to a third-party social media service, the third-party service will send us certain information about you if the third-party service and your account settings allow such sharing. The information we receive will depend on the policies and your account settings with the third-party service.

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Third Party Links and Websites. Our Services may contain links to and from the websites of third parties. If you follow a link to any of these websites, please note that these websites may have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any data to these websites.

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How We Use Your Data

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We use your Personal Data for the following purposes:

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Providing Services to you, which includes:
- Maintaining and servicing accounts,
- Facilitating access to third-party wallets and/or blockchain platforms;
- Providing customer service,
- Processing and fulfilling rewards and transactions,
- Verifying customer information,
- Processing payments, and,
- Providing advertising and marketing services.
Providing analytic services, such as analyzing customer usage and improving the Services.
Detecting security incidents, protecting against fraudulent or other criminal activity, debugging and repairing errors, and maintaining the overall quality and safety of our Services.
Conducting market research and project planning.
Administering rewards and loyalty programs.
Fulfilling our legal and financial obligations.
Sharing your website visitor activity, through website cookies, with third-party marketing partners to market our Services on websites that you may visit.

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Marketing. We may use your Personal Data to contact you with newsletters, marketing or promotional materials, and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe instructions provided in any email we send, or you can contact us using the contact details provided in the “Contact Us” section below. You will still continue to receive service-related messages concerning rewards and other transactions (unless we have indicated otherwise).

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How We Share Your Data

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Lionsgate. We provide the Services on behalf of Lionsgate and will provide your Personal Data to Lionsgate. Lionsgate will process your Personal Data in accordance with the Lionsgate Privacy Policy.

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Affiliates and Service Providers. We share your information with our third-party service providers, affiliates, and any subcontractors as required to offer you our products and services. These entities help us to:

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Run, operate, and maintain our Services through third-party platforms and software tools;
Perform content moderation and crash analytics;
Run email and mobile messaging campaigns;
Perform marketing analytics;
Provide measurement services and targeted ads (you can opt out of these services at websites such as http://www.aboutads.info/choices and http://www.youronlinechoices.eu/);
Administer promotions, including verifying eligibility and prize fulfilment;
Provide payment attribution; and,
Provide technical and customer support.

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Some external service providers may also collect information directly from you (for example, a payment processor may request your billing and financial information) in accordance with their own privacy policy. These external service providers do not share your financial information, like full credit card numbers, with us, but may share limited information with us related to your purchase or transaction, like your IP address, the last 4 digits of your credit card, your zip code, and the credit card brand.

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Social Media. From your interaction with our Services, you may allow us to have access to information on one or more of your social media profiles or social media networks. When you supply information from one or more of your social media accounts, we may use the information to deliver you specific content, customize your online experience, and send you news, special offerings and rewards. When you provide us information through social media, it may be available for the public to view including other members of these social media networks which may result in your Personal Data being accessed and used by other third parties.

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Aggregated or Deidentified Data. We may aggregate, deidentify, or otherwise strip information of all personally identifying characteristics and may share that aggregated, deidentified, or anonymized data with third parties or publish it. We reserve the right to make use of any such data as we see fit.

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Change of Control. Personal Data may be transferred to a third party because of a sale, acquisition, merger, reorganization, or other change in control. If we sell, merge, or transfer any part of the business, part of the sale may include your Personal Data.

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Legal Process. We may be required to disclose your Personal Data in response to lawful requests by public authorities, including to meet law enforcement requirements. We may be under a duty to disclose or share your Personal Data to comply with any legal obligation, to enforce or apply our terms and conditions and other agreements, to protect our rights, property, or safety, or to protect the rights, property, or safety of others. This includes exchanging information with other companies and organizations for the purposes of fraud protection.

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Third Party Marketing and Advertising Organizations. With respect to website cookies, we may share your Personal Data with third-party marketing and advertising partners to market our Services on websites that you may visit.

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Children’s Privacy

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The Services are not intended for or directed at individuals under the age of 16. We do not knowingly collect Personal Data from individuals under the age of 16. We ask that individuals under the age of 16 do not attempt to use the Services or provide us with information. Should information be collected inadvertently from an individual under the age of 16, reasonable efforts will be implemented to delete this information. If you become aware that a child has provided us with Personal Data, please contact us using the contact details provided at the end of this Privacy Policy.

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Data Security and Retention

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We implement a variety of security measures to maintain the safety of Personal Data you have provided when using the Services. However, no website, application, or transmission can guarantee security. Thus, while we have established and maintain what we believe to be appropriate technical and organizational measures to protect the confidentiality, security, and integrity of Personal Data obtained through the Services, we cannot ensure or warrant the security of any information you transmit to us.

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We retain information from or about you for so long as necessary to fulfill the purposes outlined in this Privacy Policy. When the information is no longer necessary for these purposes, we delete it or keep it in a form that does not identify you, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrollment with our products or services, the impact on the Services if we delete some information from or about you, mandatory retention periods provided by law, and the statute of limitations.

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Information on Online Wallet or Blockchain Platforms. Please note that if you choose to redeem or otherwise engage in transactions involving cryptocurrency and/or blockchain assets, the cryptocurrency platform, blockchain platform, and/or online wallet will indefinitely retain a publicly available transaction identifier in connection with your transaction. These platforms have their own privacy policies governing the retention of personal data, and we encourage you to refer to the specific platform’s privacy policy in connection with your purchase.

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Cookies and Other Third-Party Integrations

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We may use cookies and other third-party integrations (e.g., APIs, SDKs, etc.) in connection with our Services. We reserve the right to change our use of cookies and third-party integrations from time to time. Please refer to [Cookie Preferences] for more information.

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Personalized Advertising. We may also use targeted advertising cookies, to deliver tailored advertising on our website and other websites that you may visit. You can learn more about how to control advertising cookies by visiting the Network Advertising Initiative’s Consumer Opt-Out link, the DAA’s Consumer Opt-Out link for browsers, or the DAA’s opt-out link for mobile devices. You may also opt out by visiting [Cookie Preferences]. Please note that electing to opt-out will not stop advertising from appearing in your browser or applications and may make the ads you see less relevant to your interests.

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International Transfers of Data

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Any data that you provide to us may be accessed, shared, or processed by our offices, located in the United States, and service providers located in the United States, if such data transfer is necessary for the specific purpose for which you submitted your data (such as the provision of goods or services under a written contract). This may entail the transfer of your Personal Data across international borders. The data protection standards may differ and be lower than the standards enforced in your jurisdiction.

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Privacy Rights and Additional Disclosures for Certain U.S. Residents

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Several jurisdictions grant state residents certain rights and disclosures. If you would like to exercise any rights or inquire as to whether such rights are available to you, please refer to the [Lionsgate Privacy Policy] or visit the [Lionsgate Privacy Rights Manager].

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How We Respond to ‘Do Not Track’ Signals

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Some browsers provide you with a way to signal that you do not want your browsing activity to be tracked. The Services may not currently respond to all Do Not Track (“DNT”) or similar signals, as we are awaiting consensus from the Internet policy and legal community on the meaning of DNT and the best way to respond to these signals.

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Changes to this Privacy Policy

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This Privacy Policy may be periodically updated. We encourage you to periodically review this Privacy Policy to ensure you are familiar with the most current version. Please review carefully before submitting Personal Data.

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Contact Us

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If you have any questions regarding this Privacy Policy, please contact us at: legal@incention.io.

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Notice of Financial Incentive

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Please read this Notice of Financial Incentive (the “Notice”) carefully to learn about the financial incentives that may be offered relating to the collection, use, retention, sale, or disclosure of your Personal Data, and to learn about your rights regarding our financial incentives for your Personal Data.

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Incentives Offered. We offer programs, benefits, free products, discounts, and other incentives to you relating to the collection, use, retention, sale, or disclosure of your Personal Data (as defined in the Terms of Service, “Rewards”). Please consult our Terms of Service for a description of our Rewards offerings and the terms that govern them. Examples of our Rewards include limited-time promotions, blockchain assets, [sweepstakes, free tickets, discounts on products or services,] and more.

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Categories of Personal Data Involved. Your use of the Services and our offers for Rewards may involve the following categories of Personal Data from customers who participate:

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Identifiers, such as real name, alias, postal address, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
Categories of personal information described in Section 1798.80(e) of the California Civil Code, such as name, address, telephone number, bank account number, credit card number, debit card number, or any other financial information.
Audio, electronic, visual, or similar information, such as online videos or media.
Commercial information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information.
General geolocation data based on IP address.
Inferences drawn from the above categories of information.

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The following categories of Personal Data may be shared or used for targeting advertising:

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Identifiers, such as real name, alias, postal address, online identifier, Internet Protocol address, email address, account name, or other similar identifiers.
Categories of personal information described in Section 1798.80(e) of the California Civil Code, such as name, address, telephone number, bank account number, credit card number, debit card number, or any other financial information.
Characteristics of protected classifications under federal or California law, such as age.
Commercial information, such as products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information.
Geolocation data.
Inferences drawn from the above categories of information.

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We are providing you with this information so that you may make an informed decision on whether to participate in offers for our Rewards.

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Who Receives Your Personal Data. Personal Data provided under the Services may be shared with the following third parties:

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Lionsgate
Analytics companies;
Third-party advertisers;
Online wallet or blockchain platform; and,
Government agencies or law enforcement in response to lawful requests.

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For the avoidance of doubt, Personal Data provided in connection with our offers and your redemptions of Rewards will not be provided to data brokers.

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How to Get These Incentives. You can access offers for our Rewards within the Services. You can also contact us to learn more about our Rewards and how to sign up.

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How to Opt Out of Incentives. Participation in offers for our Rewards is always optional, and you can terminate your account at any time by contacting us at legal@incention.io.

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Additional Disclosures. We respect your decision to opt in to our Rewards Program, and we strive to provide financial benefits worth your time and attention. While it is extremely difficult to assign a monetary value to the Personal Data we collect under the Rewards Program, we believe that, based on our reasonable estimates, the value of your Personal Data is reasonably equal to or greater than the value we provide with our financial benefits program.

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We arrived at this conclusion by analyzing market trends and similar Rewards Programs and comparing these factors against our good-faith estimate of what we receive from your Personal Data.